When people talk about AdSense, they usually mean the ads you see on blogs, news websites, or forums, the ones tucked inside the content or at the sidebar. But did you know Google also lets you monetize search results on your website? Yes, that’s a thing and it’s called AdSense for Search (AFS). According to […]

AdOps, or Advertising Operations, is vital in programmatic advertising, managing the technical and operational aspects of online campaigns. It bridges advertisers, publishers, and advanced technologies, ensuring seamless execution, maximum impact, and consistent revenue growth. Advertising Operations, commonly referred to as AdOps, plays a crucial role in programmatic advertising. Adops is a specialized service designed to

The programmatic advertising landscape is undergoing a seismic shift as we transition into a cookieless world. With major browsers like Google Chrome, Safari, and Firefox phasing out third-party cookies, advertisers and marketers are faced with new challenges and opportunities. In this blog we will explore the exciting ad tech opportunities in the new hybrid cookieless