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Prebid is one of the most popular header bidding solutions for publishers. It helps maximize competition for ad impressions and increase revenue. But one of the most overlooked settings in Prebid is the timeout. Timeout defines how long the auction waits for bids before passing it to the ad server. If it is not set […]

A simple, revenue-focused guide for publishers Cookie banners are not just a compliance requirement anymore. They directly impact how fast your pages load, how users interact with your site, and how much ad revenue you eventually earn. Many publishers do not realize that a poorly designed or heavy consent banner can hurt both Core Web

In the complex world of programmatic advertising, efficiency and transparency are paramount. Publishers have long grappled with fragmented demand sources, latency issues, and opaque auction dynamics. But a recent development promises to reshape the landscape: Amazon DSP now integrates directly with Prebid via a server-to-server adapter. This move eliminates the need for Amazon’s legacy TAM

Every time a digital ad impression becomes available, a torrent of data flows through ad exchanges, enabling real-time bidding decisions that shape what users see online. But beneath this technological marvel lies a growing problem: bidstream bloat. Like cholesterol clogging an artery, excessive and redundant bid requests are flooding the system, slowing performance, inflating costs,

Privacy law is no longer a side concern for publishers. With laws like the California Consumer Privacy Act (CCPA) and its stronger variant, CPRA, coming into force and many new state laws becoming effective, 2025-2026 will bring large changes in how publishers earn money. These changes will reshape many business models. Publishers who prepare can

In the last decade, data privacy has evolved from a niche concern to a central pillar of digital business strategy. The General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States have reshaped how companies collect, process, and monetize user data. For publishers, advertisers, and

Privacy is no longer a footnote; it’s the headline. For publishers, advertisers, and marketers, the rise of Consent Management Platforms (CMPs) has introduced both a challenge and an opportunity. The challenge? Navigating complex compliance requirements while maintaining monetization. The opportunity? Building trust, improving data quality, and future-proofing ad revenue streams. This blog explores how CMPs

In digital advertising, every millisecond and every dollar count. Publishers are constantly looking for ways to maximize revenue without hurting user experience. One technology that has gained attention in recent years is server-side bidding (SSB). While client-side bidding methods like header bidding have been around for a while, server-side bidding changes the game by moving

In today’s mobile-first world, apps are more than just digital tools—they’re ecosystems of engagement, loyalty, and revenue. For publishers, the challenge isn’t just building a great app—it’s turning that app into a sustainable business. With millions of apps competing for attention, monetization requires more than just ads or subscriptions. It demands a thoughtful, user-centric strategy.

Publishers constantly seek ways to maximize revenue while maintaining a seamless user experience. Two popular monetization strategies are Google AdSense and Header Bidding—both offer unique advantages, but which one is the best fit for your site? The numbers speak for themselves, Google AdSense remains one of the most widely used ad monetization platforms, with millions